The Rise of Remote and Hybrid Work in Kenya

By Maurine Ngari- Student KCAU 

For years, the traditional work setup in Kenya required employees to report to the office by 8:30 a.m. and leave at 5:00 p.m. This routine often meant spending nearly ten hours at the workplace, with only brief breaks for tea and lunch. While some individuals thrive in this structured environment, others, especially younger professionals find rigid schedules and long hours stifling, preferring flexibility and autonomy in their careers.

The COVID-19 pandemic in 2020 significantly altered work culture. With lockdowns and movement restrictions in place, many businesses shifted to remote work. Sectors such as IT, customer service, and marketing adapted quickly due to their digital nature. According to a 2021 report by the Kenya National Bureau of Statistics (KNBS), remote work increased by 35% during this period.

The traditional 8-to-5 routine often leaves employees feeling overworked and stressed, exacerbated by long commutes and office politics. In contrast, remote jobs offer a welcome alternative, allowing employees to work from the comfort of their homes or other flexible environments. This shift enables workers to reclaim time, pursue personal interests, and enjoy meaningful moments with family. A 2022 survey by Brighter Monday Kenya revealed that 68% of employees preferred flexible work arrangements, citing improved well-being and reduced stress levels.

“I have been working from home for two years now, and the benefits are endless. I save on transport costs, have flexible work hours, and only go to the office twice a month,” noted Milly, a virtual assistant.

Kenya’s growing digital economy has further fueled remote work. With an internet penetration rate of 91.5%, individuals can now access online opportunities such as freelancing, virtual assistance, and software development. Global companies have tapped into Kenya’s talent pool, outsourcing tasks to skilled individuals with strong English proficiency. Platforms like Upwork and Fiverr have enabled young Kenyans to secure international jobs, often earning in foreign currencies.

However, remote work is not without challenges. Poor network connectivity and power outages remain common disruptions in many parts of the country. Additionally, certain industries, such as manufacturing and healthcare, cannot transition to remote models.

Brandon, a software developer, shared his experience: 

"Once, I had an important virtual meeting scheduled, and I usually rely on my desktop for such sessions. Unfortunately, a sudden power outage left me stranded. If it weren’t for my phone, I wouldn’t have been able to join the meeting."

The shift to remote work is more than a passing trend, it is a lasting transformation. Many Kenyan companies are now adopting hybrid setups, blending office and remote work. This change promises not only greater flexibility but also a future where employees have more control over their professional and personal lives.

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Maurine Ngari is a first-year student at KCA University studying Journalism and Digital Media. ngarimaurine@gmail.com

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