SOCIAL MEDIA CHEFS ARE MAKING GOOD FOOD AFFORDABLE, IT’S TIME TO RECOGNIZE THEIR IMPACT
Opinion By Shallom Muthoni- Student KCAU Image Illustration// Growing up, I loved watching cooking shows on TV. From the well-curated recipes to the meticulous presentation of meals, these programs were both entertaining and educational. But they had one major flaw, most of the dishes featured were far from affordable for the average Kenyan. Today, thanks to social media, cooking content has evolved. Food creators on platforms like TikTok, Instagram, and YouTube are bringing practical, budget-friendly meal ideas straight to our phones, making it easier for households to cook delicious, nutritious meals without breaking the bank. Digital chefs like Tik-Toks Rasta Chef have become household names, demonstrating how simple, locally available ingredients can be transformed into exciting meals. By focusing on affordability and creativity, they help Kenyans maximize their food budgets while still enjoying variety. Whether it’s using indigenous vegetables, repurposing leftovers, or finding al...