The Rise of Remote and Hybrid Work in Kenya
By Maurine Ngari- Student KCAU For years, the traditional work setup in Kenya required employees to report to the office by 8:30 a.m. and leave at 5:00 p.m. This routine often meant spending nearly ten hours at the workplace, with only brief breaks for tea and lunch. While some individuals thrive in this structured environment, others, especially younger professionals find rigid schedules and long hours stifling, preferring flexibility and autonomy in their careers. The COVID-19 pandemic in 2020 significantly altered work culture. With lockdowns and movement restrictions in place, many businesses shifted to remote work. Sectors such as IT, customer service, and marketing adapted quickly due to their digital nature. According to a 2021 report by the Kenya National Bureau of Statistics (KNBS), remote work increased by 35% during this period. The traditional 8-to-5 routine often leaves employees feeling overworked and stressed, exacerbated by long commutes and office politics. In con...